Marketing Lead

Quezon City, Metro Manila
Work Type: Full Time

About the Role:

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.

The ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.

  • Define & Implement a content strategy to raise awareness of SariSuki
  • Optimise content to drive relevant traffic to our site, and increase conversion velocity through our content funnel
  • Manage trade relations, event speaking circuit as part of greater awareness push.
  • Content Strategy - Design and execute a content marketing strategy which supports Sarisuki marketing campaigns - both tactical and long-term
  • Own overall content and engagement calendar and workflows
  • Content Delivery & Support
  • Deliver content that supports the sales team and drives new leads and conversion in our sales funnel. This includes website, case studies, events, thought leadership, reports, blogs, emails & more
  • Partner with front line teams (sales, marketing and operations) to drive effective content marketing initiatives that deliver sales and customer retention.
  • Monitor trends, issues, and topics that matter to related to Sarisuki
  • Test & Optimise: Hypothesize, test, measure, optimize, and scale our marketing content
  • A proven writer with a strong portfolio of workable to turn complex concepts into approachable and easy to understand content.
  • Familiar with SEO best practices. Able to incorporate SEO insights into editorial-driven content.
  • Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams.
  • Ability to work in ambiguous environments, embracing change & delivering strong business outcomes.
  • Plan and execute all marketing activities including social media and display advertising campaigns,
  • Measure and report performance of all marketing campaigns and assess against goals (ROI, ROAS, KPI)
  • Identify trends and insights and optimizes spend and performance based on insights.
  • Brainstorm new and creative growth strategist
  • Collaborate with internal teams as well as with agencies and other vendor partners.
  • Oversee production of content to be used in these settings including written, audio, and video content to clearly articulate the brand

Minimum Qualifications:

  • Bachelor degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
  • More than 3 years of content marketing/editorial experience.

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