Marketing Specialist

We are looking for a Marketing Specialist to be responsible for conceptualization and execution of in-app promotions/discounts with the goal of driving user acquisition, retention, order frequency, and overall revenue.

• Creation of a promotion calendar - The promotion calendar should plot out the promotional activities for the month and should be created 2 weeks prior to the start of the month
• Conceptualizing promotions that are engaging - The promotions designed should be creative, with the goal of increasing user order frequency / retention / user acquisition. Each promotion will have a separate target that will be tracked during the lifespan of the promotion
• Managing monthly promotional budget - The candidate will be given a fixed budget by top management and will be responsible for allocation of budget to different promotions
• Reviewing performance of executed promotions - Each promotion will be given a target and will be A-B tested for effectivity in reaching the set target. Once tested, improvements will be made to each promotion.
• Constantly improve the consumer experience: Listen to customer feedback and use insights to improve further promotional activities
• Ensure adherence to promotional budgets
• Align with marketing team, merchandising team, and graphics team on planning and execution of promotions

• Bachelor's degree in Marketing, Business Management, or any related course
• At least 2 years relevant work experience in digital or trade marketing, start up experience is a plus
• Can do data analysis on Excel or Metabase
• Familiar with project management platforms like Clickup, etc.
• Goal and results oriented: Track record of success in achieving targets on time in a rapid growth, start-up environment. Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
• Can work independently with minimal supervision: Will be able to translate high-level objectives into his own day-to-day tasks without being spoonfed (For example, objective is to make deliveries faster; operations manager will think of tweaking incentive schemes to reward faster riders)
• Strong communication skills
• Effective in engaging and influencing team members to achieve targets
• Resourceful and creative: Can develop creative, innovative ideas for improving operations
• Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budget