Marketing

Lifecycle Marketing Manager

Metro Manila, Metro Manila
Work Type: Full Time
As Lifecycle Marketing Manager, you’ll take full ownership of Sukigrocer’s customer journey—from onboarding to retention to win-back. Your mission: deliver smart, segmented, and engaging campaigns that make customers feel seen, supported, and inspired to shop again and again.

Responsibilities:
  • Own and evolve the customer lifecycle strategy, focusing on acquisition, onboarding, engagement, retention, and win-back.
  • Develop and manage segmented, personalized campaigns across email, SMS, push notifications, and loyalty touchpoints.
  • Plan and execute lifecycle campaigns and automations (e.g. welcome series, cart/browse abandonment, replenishment, churn prevention).
  • Leverage customer data and behavioral triggers to tailor messaging across all lifecycle stages.
  • Monitor key performance indicators (KPIs) such as open/click rates, conversion, churn, and CLV.
  • Use insights to iterate and improve campaigns continuously.
  • Partner with internal stakeholders to build dynamic customer segments and lifecycle triggers.
  • Work with Creatives to ensure on-brand, high-performing content and visuals.
  • Collaborate with Customer Support team to ensure messaging aligns with service interactions.

Qualifications:
  • At least 2 years relevant experience in lifecycle, CRM, or retention marketing; ideally within e-commerce, grocery, or retail.
  • Proven track record managing and optimizing campaigns across email, SMS, and/or push platforms.
  • Deep understanding of customer segmentation, personalization, and marketing automation tools (e.g. MoEngage).
  • Strong analytical skills with ability to interpret data and generate actionable insights.
  • Experience with A/B testing methodologies and experimentation.
  • Excellent project management and communication skills.
  • Passion for customer experience and data-driven marketing.
  • Willing to report 3x a week in Makati City; and Muntinlupa City (as needed)

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