Marketing Specialist | Cebu

Cebu City, Central Visayas
Work Type: Full Time

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, and be able to break down complex issues into executable strategies and detailed tactics.

The ideal candidate should possess the ability to adapt quickly in an ever-changing landscape and be ready to move with the needs of the business.

  • Define & Implement a content strategy to raise awareness of Sarisuki
  • Optimise content to drive relevant traffic to our site, and increase conversion velocity through our content funnel;
  • Manage trade relations, event speaking circuit as part of greater awareness push.
  • Content Strategy - Design and execute a content marketing strategy which supports Sarisuki marketing campaigns - both tactical and long-term
  • Own overall content and engagement calendar and workflows
  • Content Delivery & Support
  • Deliver content that supports the sales team and drives new leads and conversion in our sales funnel. This includes website, case studies, events, thought leadership, reports, blogs, emails & more
  • Partner with front line teams (sales, marketing and operations) to drive effective content marketing initiatives that deliver sales and customer retention.
  • Monitor trends, issues, and topics that matter to related to Sarisuki
  • Test & Optimise: Hypothesize, test, measure, optimize, and scale our marketing content
  • Brilliant collaborator, one team player strong ability to prioritise and balance multiple workstreams

Minimum Qualifications:

  • Bachelor's degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration
  • At least 2 years relevant experience in Marketing
  • Ability to work in ambiguous environments, embracing change & delivering strong business outcomes
  • Strong analytical and planning skills
  • Good communication and presentation skills
  • Excellent problem-solving skills

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